Feedback is good; it helps us to improve as well as recognise strengths (and blind spots). But there are some forms of criticism that I hate, which are especially prevalent in the business world. Any type of advice that goes along the lines of, ‘You need to develop a thicker skin’ or ‘Don’t take things to heart’ makes me furious. Let’s analyse it. Telling someone, don’t take it personally is basically the same as telling them to be less human. I AM a person so, YES I would like to take things personally!! Since when did acting like an authentic breathing human being become such a bad thing?